Digital Oil & Gas Initiative (DOI) Press Release

Feb 2, 2022 | News

Press Release
February 02, 2022

Leveraging Tech to Digitally Transform the Offshore Oil and Gas Sector

St. John’s  – techNL and Noia are thrilled to announce a new program to identify value producing digitalization opportunities in the offshore oil and gas sector of Newfoundland and Labrador. The Digital Oil and Gas Initiative (DOI) will engage key industry stakeholders to conduct strategic, capacity building activities for local tech and offshore supply and service companies through: 

  • Thought Leadership: build awareness and understanding of the areas where local companies can help.
  • Capacity Building: help unlock new demonstration projects and pathways for local tech companies to work within the oil and gas supply chain.
  • Technology Leadership: identify areas of strength locally, build on that expertise, and drive new and enhanced products and services.

This collaborative initiative will help build a local supply chain of technology and digitally enabled companies for the offshore oil and gas industry. The program will help companies pivot, grow, and scale  as well as welcome new companies to the sector. The DOI will leverage the strength of the technology sector to expand our local expertise and skill set to rapidly and digitally transform the offshore oil and gas sector in the province.

Digital transformation within the offshore oil and gas industry will help reduce emissions, improve design and operational efficiencies, improve safety, and develop more sustainable businesses. 

To kick off this program, DOI is offering a three-part webinar series that will build awareness, educate, and increase overall knowledge of the role of artificial intelligence (Ai) in the offshore oil and gas industry.  These sessions will be available to both oil and gas and technology professionals and will take place during the first few months of 2022. 

The first session is happening on Wednesday, February 9th at 1:00 p.m.: Ai in Oil and Gas – An Overview.

Presented by Geoffrey Cann, an author, educator, and professional speaker whose passion is the oil and gas industry and its imperative to exploit digital innovations as part of the energy evolution. When it comes to artificial intelligence and machine learning (ML), the oil and gas sector has become an early adopter of innovation, including innovation that originates from outside the sector, and is rapidly exploiting these technologies. This presentation will provide an overview of the world of Ai and ML, key definitions, the use cases in oil and gas, and the adoption challenges.

Registration is available at

For more information regarding the Digital Oil and Gas Initiative or the webinar series, please contact Dwayne Hopkins (


Media Contact:
Regan Williams
709.772.8324 ext 2


“Our province’s robust tech sector is accomplishing incredible things and solving real-world problems. Harnessing this expertise and our harsh offshore environment presents a unique opportunity to identify new solutions. We can be a global leader in digital and remote operations technologies.” Dan Brake – techNL Chair & DOI Advisory Board Member

“For decades the offshore oil and gas industry has driven innovation within, and outside, the sector. Partnering with techNL through the Digital Oil and Gas Initiative is another way we can accomplish this through collaboration and the sharing of ideas. These upcoming webinars are a great way for members in the offshore oil and gas and other sectors to continue this collaboration, along with learning about new technologies.” James Parmiter, Noia Board Chair & DOI Advisory Board Member

About techNL

techNL is a not-for-profit industry association that works closely with members, industry and government to help shape policy and advocate for those issues that matter most to members. As the voice of the $1.6 billion technology sector in NL, techNL’s mission is to help members grow and scale through work on talent development, programming, technology advocacy, digital transformation, and strategic partnerships. For more information regarding techNL and the Digital Oil and Gas Initiative click here.

About Noia

The Newfoundland and Labrador Oil and Gas Industries Association (Noia) was founded in 1977 to represent the supply and service sector of the offshore oil and gas industry. Today, Noia represents approximately 460 member organizations worldwide which are involved in, or benefit from, the oil and gas industry of Newfoundland and Labrador. Noia members are a diverse representation of businesses that range from offshore supply boats and helicopters, health and safety equipment and training, engineering solutions and fabricators to law firms and human resource agencies.