Marketing and Sales Lead

About Us

At Training Works, safety is at the core of everything we do. Our mission is to support workers and organizations in creating safer, more efficient workplaces. Through our flagship products, Skilltinuous and Fatigue Defence, we are addressing critical workforce challenges like benchmarked skills development and fatigue risk mitigation. Our passion is helping people and prioritizing safety in the environments where it matters most. This commitment is deeply rooted in our culture, and we are seeking a Marketing Account Executive to help us drive this vision forward.

Position Overview:
In this role, you will be responsible for planning and executing impactful marketing strategies that showcase our EdTech solutions, generate interest, and grow our brand. You will create engaging campaigns, content, and materials that resonate with our audience and reflect the values of our company.

While your primary focus will be on marketing strategy and execution, you will also support our sales efforts by driving awareness, generating leads, and contributing to long-term relationships with clients.

This role is perfect for someone who thrives in a purpose-driven organization and is committed to helping build safer workplaces through innovative solutions.

Required Skills and Qualifications
Marketing Expertise: Minimum of 5 years of experience in marketing, ideally within the EdTech, health, safety, and environment (HSE) sectors, or related industries.
Safety Knowledge: A strong understanding of workplace safety principles, including how safety impacts industries, organizations, and individuals. Familiarity with the language and culture of safety will be considered an asset.
Strategic Mindset: Proven ability to develop and execute marketing strategies that drive brand awareness, engage target audiences, and generate leads.
Content Creation: Skilled in crafting high-quality, clear, and engaging content that conveys the value of our safety-focused products to diverse audiences.
Campaign Management: Demonstrated experience managing digital marketing campaigns, email marketing, and social media strategies with measurable results.
Sales Support: Ability to create sales-enabling materials, such as RFP’s, case studies, presentations, and one-pagers, to communicate product value and drive pipeline growth.

Technical Skills and Programs
Marketing Tools: Proficiency in platforms like HubSpot, Marketo, or similar tools for managing email campaigns and CRM.
Content Management Systems (CMS): Experience with WordPress or other CMS platforms for publishing content.
Graphic Design Tools: Familiarity with Adobe Creative Suite (Illustrator, Photoshop) or Canva to create visually appealing marketing materials.
Social Media Platforms: Knowledge of LinkedIn, Twitter, and other professional channels to engage industry audiences.
Data Analysis Tools: Competency in Google Analytics or similar tools to monitor and evaluate campaign performance.
Project Management Software: Experience using tools for organizing and tracking marketing campaigns.

What We’re Looking For
Safety-Aware Marketer: Someone who understands the importance of safety in industries like mining, manufacturing, and marine transportation and can translate those values into compelling marketing strategies.
Creative Problem-Solver: An individual who can take complex safety concepts and transform them into clear, engaging marketing messages.
Adaptability: Thrives in a fast-paced, entrepreneurial environment, and welcomes new challenges as opportunities for growth.
Strong Communicator: Exceptional written and verbal communication skills with the ability to connect with both technical and non-technical audiences.
Customer-Focused: Dedicated to understanding the needs of customers and creating messaging that resonates with their goals and challenges.

Why Join Training Works?

At Training Works, you will be part of a team passionate about making a difference in workplace safety. This role offers the opportunity to shape marketing strategies for leading-edge safety technologies like Fatigue Defence and Skilltinuous, driving real impact on worker well-being and operational efficiency. If you would like to work in a purpose-driven environment and use your skills to promote safety and innovation, we would love to hear from you! Please apply online or forward your CV to Des at des@training-works.ca.