News Release

techNL is seeking a marketing and communications partner to support the launch of four AI-focused professional development workshops for the Newfoundland and Labrador (NL) tech ecosystem. The selected proponent will plan and deliver a six-month, dual-audience campaign that builds awareness, drives qualified learner applications, and engages employers to nominate staff and consider hiring program graduates. Workshops will focus on: AI for Data Science and Analytics, AI for Data Engineering, Cybersecurity with AI Applications, and SaaS Sales in the Age of AI.

The campaign will prioritize outcomes, with approximately 55% of effort dedicated to recruiting mid-career individuals across NL and 45% focused on employer engagement. Inclusive outreach is essential, with messaging that resonates with women, newcomers, racialized individuals, and persons with disabilities. Proponents will develop strategy and creative, execute across digital, traditional, and community channels, and track and report on agreed performance metrics.

This engagement runs October 2025 through March 2026, with a total budget of $35,000 CAD, inclusive of all fees, media buys, production, and taxes.

Proposals are due by 4:00 p.m. NST on October 10, 2025. Questions will be accepted until October 3, 2025.

Please submit electronically to techNL’s Mike Mason at mike@technl.ca