• Full Time
  • Anywhere
  • This job will close on Wednesday, April 20th, 2022

Website Verafin

We have an opening for an experienced Digital Advertising Specialist to execute the company’s marketing strategy through pay-per-click advertising platforms, digital advertising channels and marketing partners.  You will be responsible for supporting Verafin marketing objectives and desired lead generation outcomes with creative solutions. Ensuring these initiatives are connected to Verafin’s existing marketing processes will be critical in communicating your success and ensuring the optimization and scalability of such initiatives.

The ideal candidate will have a passion for demand generation and campaign execution, an understanding of various digital advertising channels and program. You must be familiar with campaign performance metrics and able to effectively communicate that performance within set deadlines and in support of quarterly demand goals.

Duties & Responsibilities
– Support and extend the reach Verafin marketing priorities via strategic use of digital marketing/pay-per-click advertising channels
– Optimize and enhance the performance digital advertising channels to drive traffic and quality conversions
– Monitor, analyze and benchmark key performance metrics with a focus on reporting such findings back to the marketing team
– Enhance existing playbooks/best practices to ensure the continued effectiveness and scalability of digital advertising efforts
– Plan and manage the spend for paid digital marketing programs

Essential Skills & Qualifications
– Demonstrated experience in web/internet/digital marketing best practices including conversion strategies, web design, delivery, segmentation, and analytics/performance management
– 3-5 years of experience in online paid advertising (LinkedIn, Google Ads, Facebook/Instagram Advertising)
– 3-5 years of experience integrating/working with marketing CMS, preferably Salesforce
– Demonstrate a strong commitment to working with sharing information across cross-functional teams
– Experience in a B2B SaaS marketing environment would be an asset
– Bachelor’s degree preferred

This job will close on Wednesday, April 20th, 2022

Industry and on-the-job training is provided for all roles at Verafin.

​Verafin places a high value on building a diverse team, candidates of all backgrounds are encouraged to apply. If you require accommodation during any stage of our recruitment process, please let us know how we can best assist you.

Mobile devices are not supported for job applications currently. Please apply using a desktop device for the best user experience.

Please note: we frequently see our jobs posted on job aggregators, which are essentially search engines for jobs. Generally those sites ask you to use their sites to apply for the posted job and they do not send us the application. As a reminder, the the only way to apply for a job with Verafin is on our site www.verafin.com/careers. We look forward to reviewing your application.

To apply for this job please visit verafin.com.